Bit.ly in SpamCop Reporting Help Posted August 28, 2013 bit.ly or bitly.com are the same I believe. I regularly receive spam with bitly links and they confirm receipt claiming they have "flagged" this link, even though there is typically more than one bitly link in the spam. However I doubt they do anything because all the spam I receive has the same MO and is certainly the same spammer and easily recognized simply by the fact that it is no shortener at all, and instead is long like ".ly/1%35irksC#durg/tkfgn". If they are in business to provide shorteners, why do they allow lengtheners, which could easily be identified or simply prevented? Secondly, the few times I tried using the bitly claimed "+" operator to view the spam URL, it didn't work and instead went direct to the spam site (typically Russian drugs). Bitly has been advised of this many times, but never answered, nor acted obviously. I have to suspect that bitly profits from spammers.