Wazoo Posted April 1, 2005 Share Posted April 1, 2005 Company Bypasses Cookie-Deleting Consumers http://www.techweb.com/wire/ebiz/160400719 United Virtualities is offering online marketers and publishers technology that attempts to undermine the growing trend among consumers to delete cookies planted in their computers. The New York company on Thursday unveiled what it calls PIE, or persistent identification element, a technology that's uploaded to a browser and restores deleted cookies. In addition, PIE, which can't be easily removed, can also act as a cookie backup, since it contains the same information. ........ United Virtualities's PIE helps combat this consumer behavior by leveraging a feature in Flash MX called local shared objects. Flash MX is a Macromedia Inc. application for developing multimedia Web content, user interfaces and Web applications. The technology runs on a Flash Player that the company says is deployed on 98 percent of Internet-capable computers. When a consumer goes to a PIE-enabled website, the visitor's browser is tagged with a Flash object that contains a unique identification similar to the text found in a traditional cookie. In this way, PIE acts as a cookie backup, and can also restore the original cookie when the consumer revisits the site. While consumers have learned to delete cookies, most are unaware of shared objects, and don't know how to disable them. -------- For its part, Macromedia has posted on its website instructions for disabling shared objects uploaded to browsers (Noting of course, that some double-speak is found there also ... for instance, the data stored via Flash is only used by the Flash player, not shared with the rest of the Internet <g>) Link to comment Share on other sites More sharing options...
This topic is now archived and is closed to further replies.